The Growth Marketer Playbook

Remember the following for this session: - Product: [SaaS product name and description] - ICP: [Ideal Customer Profile — role, company size, industry] - Pricing: [Free trial? Freemium? Pricing tiers] - Current stage: [pre-launch / launched / scaling] - Metrics: [MRR, traffic, conversion rate, churn] - Goals: [What are you trying to achieve?] - Budget: [bootstrapped / $X/month for ads] - Existing assets: [email list, social following, blog]

Build a product marketing messaging framework for my SaaS. Product: [describe your product] Key differentiator: [your unique advantage] ICP: [describe target customer] Output: positioning statement, value proposition, key messages for each persona, and one-line elevator pitch.

Design a pricing strategy for my B2B SaaS tool. Current situation: - All features, one flat price: $[X]/month - [X%] of customers use < 20% of features - We're losing deals to cheaper competitors Should I add tiers? What should each tier include? Give me 3 pricing architecture options with trade-offs. Include: tier names, pricing, feature packaging, and positioning for each.

Apply the top 5 most relevant psychological principles to my SaaS pricing page. For each principle, give me a specific change to make on the page and explain why it works. My page currently has: [describe your pricing page layout]

Run a CRO audit on my landing page. Here's the page content: [paste page text or URL] I get [X] visitors/month and [X] signups. Analyze: hero section, value prop clarity, social proof, CTA placement, and friction points. Give me a prioritized list of changes ranked by expected impact. What are the top 5 changes I should make to double my conversion rate?

Audit my signup flow. Current steps: [List your signup steps, e.g.: 1. Enter email 2. Enter password (with requirements shown) 3. Verify email (before seeing the app) 4. Complete profile (name, company, role, team size) 5. Choose plan (required before accessing app)] My drop-off is highest at step [X]. Fix the flow to maximize the number of users who reach the core product.

My signup form has a [X%] abandonment rate. Current fields: [list all your form fields] Reduce friction while keeping the leads qualified. What should I cut? What should stay? How should I reorder it? Should I use progressive profiling or multi-step forms?

My SaaS onboarding has a [X%] activation rate (users who complete the core action within 7 days). Industry benchmark is 60%. Here's my current onboarding flow: [describe or paste your flow] Redesign the onboarding sequence to hit 50%+ activation. Include: welcome screen, progress indicators, empty states, and nudge emails.

Design upgrade prompts for my freemium SaaS. Free limit: [describe your free tier limit] Paid: [describe paid tier] When and how should I show the upgrade prompt? What copy works best? Should I use hard or soft paywalls? Give me 3 paywall designs with copy for each.

Audit the SEO of this article: [paste content or URL] Cover: title tag, meta description, header structure, keyword density, internal linking, content depth, schema markup. Give a prioritized fix list with before/after examples.

Build a content strategy for my [industry] SaaS targeting [ICP description]. Include: - 3 pillar topics with 5 cluster topics each - Content types per stage (awareness, consideration, decision) - Keyword difficulty targets for a [DA X] site - 90-day content calendar - Distribution plan per piece

Design a programmatic SEO strategy for a [type of site]. - What template types should I build? - What's the database structure behind the pages? - How do I avoid thin content penalties? - What's the expected keyword universe size? Give me a full implementation plan with example page templates.

Generate schema markup for my SaaS pricing page. I have [X] tiers: [list tier names and prices]. Give me the full JSON-LD code and explain where to place it. What rich snippet results can I expect in Google?

Write a complete homepage for my [product type]: - Hero headline + subheadline + CTA - 3 feature sections with benefits-first copy - Social proof section (I'll add real quotes) - FAQ (5 questions) - Final CTA Target audience: [describe audience] Tone: [confident / friendly / technical / etc.]

Help me create a "[My Product] vs [Competitor]" comparison page. My product: [describe it] Audience: teams currently using [Competitor] who feel it's [pain point]. Structure the page to rank for "[Competitor] alternative" and convert skeptical switchers. Include: comparison table, positioning, FAQs, and CTA strategy.

Edit this landing page section for clarity, flow, and conversion-readiness. Don't change the core message — just make it sharper: [paste your existing copy] My homepage hero says "[current headline]". Rewrite it using CRO principles — value proposition clarity, specificity, and action orientation. Give me 3 alternatives.

Build a 6-week launch plan for my new SaaS product. Product: [describe it] Target audience: [describe them] Current assets: [email list size, social followers, budget] What should I do in each week leading up to and including launch day? Cover: channels, messaging, tactics, success metrics.

I'm launching on Product Hunt next [day]. Walk me through everything I need to prepare: - Hunter selection strategy - Gallery images and description copy - Comment strategy (first comment, responses) - Day-of hour-by-hour plan - Community outreach before and during launch

Build a referral program for my subscription SaaS ($[X]/month). Include: incentive structure (double-sided? credits? cash?), referral mechanics, email templates for inviting friends, success metrics, and how to prevent abuse. What viral coefficient can I expect?

What free tool should I build for my [industry] SaaS to generate top-of-funnel traffic and leads? My paying customers are [ICP description]. Suggest 5 free tool ideas with: - Expected search volume - Development complexity (low/med/high) - Lead capture mechanism - Conversion path to paid product

Create a Google Ads campaign strategy for my B2B SaaS. - Product: [describe product] - ICP: [target persona, company size] - Budget: $[X]/month - Goal: [X] free trial signups/month Give me: campaign structure, keyword themes, match types, negative keywords, ad copy for 2 ad groups, and bidding strategy.

My Meta ads have a CTR of [X%] and CPA of $[X] for a $[X]/month product. How do I improve this? Diagnose the funnel (awareness → click → trial → paid) and tell me what to fix first. Rewrite my current ad copy with 3 alternatives.

Write 5 LinkedIn posts about [topic] for [target audience]. Mix formats: 1. List post (tactical tips) 2. Story/narrative (personal experience) 3. Opinion/hot take (contrarian angle) 4. Tactical tip (step-by-step) 5. Case study format (results-focused) Keep each under 1,300 characters. Strong opening hooks.

Turn this blog post into a Twitter/X thread: [paste blog post or URL] Make it punchy, add hooks, use numbered tweets, max 15 tweets. End with a CTA to read the full post.

Write a [5-7]-email welcome sequence for new trial users of my [product type] ([X]-day trial, $[X]/month paid). Goal: get them to [key activation action] within 3 days and convert to paid before day [X]. Include: subject lines, preview text, full email body, send timing. Use behavioral triggers where possible.

Create a 3-email re-engagement sequence for churned customers who cancelled [X] days ago. Offer a [X%] comeback discount. Don't be desperate — be confident and value-focused. Include: subject lines, email copy, CTA, and optimal send timing.

Design an exit intent popup strategy for my SaaS landing page. Goal: capture email addresses from visitors who don't sign up. What's the right offer? What copy? When should it trigger? What should the follow-up email sequence look like (3 emails)?

Set up an analytics tracking plan for my SaaS product. Key user actions to track: [e.g., Signed up, completed onboarding, invited team member, created first project, upgraded to paid, churned] Give me: the event schema (event name, properties, when to fire), what tool to use, and how to build a retention cohort analysis.

Design an A/B test for my [element: signup button / headline / pricing page]. Current: [describe the current version] Hypothesis: [describe your hypothesis] How long should I run it? What sample size do I need for statistical significance? What tool should I use and how do I measure results?

Generate 10 creative marketing ideas for my bootstrapped [product type] (no paid budget) targeting [ICP]. I have [describe existing assets: social following, email list]. Make the ideas specific and actionable — not generic. Rank by effort vs impact. Include expected timeline and metrics.

Create a marketing dashboard with charts for: 1. Monthly traffic trend (last 12 months) 2. Conversion funnel: visitors → signups → activated → paid 3. Channel breakdown pie chart (organic, paid, referral, direct) 4. MRR growth line chart Use these numbers: [paste your metrics data] Generate professional charts suitable for a board presentation.

Create an infographic summarizing my marketing strategy: Title: "[Your Product] Growth Playbook" Include these sections: - Target audience personas (2-3) - Channel strategy with expected ROI per channel - 90-day milestone timeline - Key metrics and KPIs - Budget allocation breakdown Style: modern, clean, dark background. Use the InfoChart MCP.

Create a 12-slide marketing strategy presentation: - Style: Sharp Minimalism - Image model: gemini-2.5-flash-image Slides: 1. Title — Marketing Strategy: [Product Name] 2. Market Landscape — TAM, trends, opportunity 3. Target Audience — ICP profiles, pain points 4. Positioning — value prop, differentiators, competitive map 5. Acquisition Strategy — channels, tactics, budget 6. Content Strategy — pillars, calendar, distribution 7. Conversion Funnel — signup flow, activation, paywall 8. Retention & Lifecycle — email sequences, engagement 9. Growth Loops — referral, virality, community 10. Metrics Dashboard — KPIs, targets, tracking plan 11. 90-Day Roadmap — milestones, owners, dependencies 12. Budget & ROI — spend allocation, expected returns Export as PPTX.